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with was his sister alexa. >> he september talking about the tooth of the paper. i didn't know people had teeth. that idea of starting out with something that had all the visual qualities of something in the offline world that people understand. and having it be the most beautiful version of that online. like hyper-real, hyper-luxurious. i understood it because he kept talking about it. that's all he was saying. >> reporter: alexa loved the concept. so in 2007, while james was still a student at harvard, they pulled money from their own savings to start paperless post. >> from inception to launch, we had a little bit of a slow road because i was in school for a lot of the time and building a team as a first-time entrepreneur was one of the most difficult things we had to do. it took us about a year and a half to get to a place where we could allow outside users to come on and use the site. >> reporter: the idea quickly took off, gaining traction and new customers every time someone received a paperless post invitation. jonah peretti, co-founder of "the huffington post," was so impressed when he
... are the invention of the devil. but you let me go to alexa's sleepover. yep. and you watched the hills have eyes, and you didn't sleep for six months. and when we drove down to bristol, you said the cotswolds were staring at you. but you always go out. we haven't been out for... nine months. you went out that time not long ago. to your parents' evening. yes, but when you came in... you smelled like pub. ben, i don't understand why you-- stop it! no. now, which one is it? ohh. but, ben, what i don't get-- stop playing with the gas, will you? what i don't understand is, why did you tie floella to the climbing frame by her plaits? 'cause i didn't want her to fall off. do you think i'm going to believe that? i don't know yet. well, we're just going out to celebrate the fact that your mum's got a new job. you're just going off and spending all the money on salad and beer. well... what's-- what's wrong with salad? it's too green. ben, you are-- thank you for waiting. hello? one of our operators will be with you... ohh. for a moment, i thought you were a real person. dad: are you sure that babysitter's
Search Results 0 to 3 of about 4 (some duplicates have been removed)